Bhansali has been struggling behind his film since last eight years. Initially, he had planned to cast Salman and Aishwarya Rai, but the film hit a roadblock when the then couple split. The director tried reviving the film in 2005 with Sallu and Kareena Kapoor but without any success.
Reportedly, Bhansali was disappointed with the entire issue until his friend suggested Shahrukh's name. “He was quite kicked with the idea and immediately called up King Khan and offered him the role. The actor who is aware of the film and liked the subject asked him to give him a proper narration," a source informed Mid Day.