Superstar
Shahrukh
Khan
has
teamed
up
with
the
Western
Union,
a
global
payment
service
company,
to
launch
a
global
mass
media
campaign
for
his
much-awaited
film
Ra.One.
The
Bollywood
Baadshah
says
that
it
is
an
attempt
in
association
with
Western
Union
to
honour
Indians
working
overseas.
Shahrukh
told
the
PTI,
"We
are
pleased
to
be
associated
with
a
global
brand
like
Western
Union
that
connects
families
across
the
world
and
is
creating
history
by
launching
the
first
ever
global
media
campaign
with
a
Bollywood
film." He
added,
"Anyone
who
works
hard
for
their
child
is
a
hero,
but
it
is
a
special
heroic
sacrifice
to
leave
home.
Similarly,
our
film
embodies
superheroes."
Meanwhile,
the
Western
Union,
Managing
Director
and
Vice
President
(South
and
South
East
Asia)
Anil
Kapur
said,
"Just
like
Shahrukh's
character
G.one,
parents
are
making
great
personal
sacrifices
to
make
a
better
life
for
their
families
by
giving
them
better
living
standards
and
educational
opportunities."