Shahrukh told the PTI, "We are pleased to be associated with a global brand like Western Union that connects families across the world and is creating history by launching the first ever global media campaign with a Bollywood film." He added, "Anyone who works hard for their child is a hero, but it is a special heroic sacrifice to leave home. Similarly, our film embodies superheroes."
Meanwhile, the Western Union, Managing Director and Vice President (South and South East Asia) Anil Kapur said, "Just like Shahrukh's character G.one, parents are making great personal sacrifices to make a better life for their families by giving them better living standards and educational opportunities."
Superstar Shahrukh Khan has teamed up with the Western Union, a global payment service company, to launch a global mass media campaign for his much-awaited film Ra.One. The Bollywood Baadshah says that it is an attempt in association with Western Union to honour Indians working overseas.