Cricket and Bollywood are followed like a religion in the
subcontinent, thus the filmmakers never loses out on a single given
opportunity. It has become a trend to promote movie campaigns
during cricket matches.
On 29th October, 2011, Shakal Pe Mat Ja had a huge
promotional campaign during the India vs England T20 cricket match
which was held at Eden gardens, Kolkata. There were promos of the
movie which were broadcast during the match's commercial
After the promotion of videos during the T20 match, the promos
have become a big hit and the YouTube views of the videos are
increasing at a rapid pace.
Shakal Pe Mat Ja features Shubh Mukherjee, who is the
writer and director of the movie. The movie is produced by IPIX
Movies, Linc Entertainment, Sarita Jalan and Hrishita Bhatt. It
will be distributed by Reliance entertainment and the movie hits
theatres on 18th November, 2011.