Cricket and Bollywood are followed like a religion in the subcontinent, thus the filmmakers never loses out on a single given opportunity. It has become a trend to promote movie campaigns during cricket matches.
On 29th October, 2011, Shakal Pe Mat Ja had a huge promotional campaign during the India vs England T20 cricket match which was held at Eden gardens, Kolkata. There were promos of the movie which were broadcast during the match's commercial breaks.
After the promotion of videos during the T20 match, the promos have become a big hit and the YouTube views of the videos are increasing at a rapid pace.
Shakal Pe Mat Ja features Shubh Mukherjee, who is the writer and director of the movie. The movie is produced by IPIX Movies, Linc Entertainment, Sarita Jalan and Hrishita Bhatt. It will be distributed by Reliance entertainment and the movie hits theatres on 18th November, 2011.