Yash
Raj
Films,
the
prestigious
production
house
of
India,
is
venturing
into
the
Hollywood.
It
has
launched
a
separate
unit
for
the
international
market
with
the
name
'YRF
Entertainment'.
The
production
house,
which
was
founded
by
living
legend
Yash
Chopra,
on
the
name
'YRF
Entertainment'
will
produce
and
distribute
international
content.
The
filmmaker's
younger
son
and
actor
Uday
Chopra
is
the
Chief
Executive
Officer
of
the
production
house.
"My
family
has
a
deep
commitment
to
making
and
distributing
quality
films
that
entertain
and
enlighten
audiences.
I
share
that
passion,
as
well
as
a
love
for
American
films
that
I
have
had
since
childhood.
It
is
that
enthusiasm
and
my
love
of
the
creative
process
of
filmmaking
that
drove
me
to
start
this
new
venture," the
PTI
quoted
the
actor
as
saying.
Uday
Chopra
has
appointed
Jonathan
Reiman
to
head
development
and
production
under
him.
Currently,
'YRF
Entertainment'
is
producing
a
comedy
entertainer
titled
The
Longest
Week,
which
features
Jason
Bateman,
Olivia
Wilde
and
Billy
Crudup.
Peter
Glanz
is
directing
the
film,
which
is
jointly
produced
by
the
Bollywood
actor
and
Neda
Armian.