The production house, which was founded by living legend Yash Chopra, on the name 'YRF Entertainment' will produce and distribute international content. The filmmaker's younger son and actor Uday Chopra is the Chief Executive Officer of the production house.
"My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture," the PTI quoted the actor as saying.
Uday Chopra has appointed Jonathan Reiman to head development and production under him. Currently, 'YRF Entertainment' is producing a comedy entertainer titled The Longest Week, which features Jason Bateman, Olivia Wilde and Billy Crudup. Peter Glanz is directing the film, which is jointly produced by the Bollywood actor and Neda Armian.