According to Sidhwani, Zindagi Na Milegi Dobara will have a greater impact on the people if its first teaser promo will have an online release rather than a theatrical one. Sidhwani is of the thought that since the film targets today's generation, who are tech-savvy, the film will have a greater impact with an online premier.
The first teaser will release online on May 15th. The makers plan to hold the interest of the audience right from the very first day. For setting a right promotional strategy for Zindagi Na Milegi Dobara, this online presence has been planned.
Sidhwani told Mid Day, "Our research showed that the core audience of the film comprises the youth. Also the reach and impact of online media is stronger than we credit it. Hence, it was decided that the very first communication of the film should be through the Internet. We will release the first theatrical simultaneously on the mobile and digital platforms. There will be a huge build-up leading to the event as well."
ritesh sidhwani, hrithik roshan, farhan akhtar, abhay deol, katrina kaif, kalki koelchin, zindagi na milegi dobara