Hrithik Roshan, Farhan Akhtar, Abhay Deol, Katrina Kaif and Kalki
Koelchin starer film, Zindagi Na Milegi Dobara is
definitely one of the most awaited films of the year. While, the
film is in the last stage of its making, producer Ritesh Sidhwani
is all set to draw a promotional strategy for it.
According to Sidhwani, Zindagi Na Milegi Dobara will
have a greater impact on the people if its first teaser promo will
have an online release rather than a theatrical one. Sidhwani is of
the thought that since the film targets today's generation, who are
tech-savvy, the film will have a greater impact with an online
The first teaser will release online on May 15th. The makers
plan to hold the interest of the audience right from the very first
day. For setting a right promotional strategy for Zindagi Na
Milegi Dobara, this online presence has been planned.
Sidhwani told Mid Day, "Our research showed that the core
audience of the film comprises the youth. Also the reach and impact
of online media is stronger than we credit it. Hence, it was
decided that the very first communication of the film should be
through the Internet. We will release the first theatrical
simultaneously on the mobile and digital platforms. There will be a
huge build-up leading to the event as well."