Attaching trailers to big releases has become an effective way of
promotion. Now, Karan Johar's latest film Agneepath is one
of the most-anticipated movies and theatrical trailers of five big
budget films will be unveiled with it on January 26. The film has
created lot of expectations among the audience and makers of these
films are hoping to cash in on its popularity.
The threatrical trailers of Imran Khan-Kareena Kapoor starrer
Ek Main Aur Ekk Tu, Aamir Khan's Talaash and
Akshay Kumar's Rowdy Rathore have been attached to the
movie Agneepath. But Saif Ali Khan and Venus are paying
the theatres to screen the trailers of Agent Vinod and
However, industry experts say that Agneepath has built
up consumer expectations over the last three months and the movie
will be a right platform for these movies, as they will be able to
reach out to a wide cine-goer base and right target audiences.