Attaching trailers to big releases has become an effective way of promotion. Now, Karan Johar's latest film Agneepath is one of the most-anticipated movies and theatrical trailers of five big budget films will be unveiled with it on January 26. The film has created lot of expectations among the audience and makers of these films are hoping to cash in on its popularity.
The threatrical trailers of Imran Khan-Kareena Kapoor starrer Ek Main Aur Ekk Tu, Aamir Khan's Talaash and Akshay Kumar's Rowdy Rathore have been attached to the movie Agneepath. But Saif Ali Khan and Venus are paying the theatres to screen the trailers of Agent Vinod and Tezz, respectively.
However, industry experts say that Agneepath has built up consumer expectations over the last three months and the movie will be a right platform for these movies, as they will be able to reach out to a wide cine-goer base and right target audiences.