Kareena will feature in the launch TV commercial of Alpenliebe 2 Choco Eclairs and also in all mobile and internet campaigns of the brand. While talking about the brand Kareena said, "Alpenliebe is one of India's most loved brands and this innovative product under Alpenliebe has given me the opportunity to work on an exciting new campaign”.
Nikhil Sharma, Director Marketing, Perfetti Van Melle India praised Kareena Kapoor and said, "Today's youth immediately identify Kareena Kapoor as a style icon. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience."
Kareena, Alpenliebe's tagline is laalach aha laplap, which means that once you have an Alpenliebe, the desire and greed for it increases. So, we would suggest you to avoid eating too many Alpenliebes because we don't want people to call you a fat aunty again!