Kareena Kapoor's upcoming movie has landed in a fresh trouble. The Ministry of Information and Broadcasting (I&B) has imposed a mandatory condition of displaying a "static" anti-smoking message during smoking scenes in the film. However, the makers of Heroine did not agree with I&B and have moved to Delhi High Court against I&B.
The production house, UTV Software Communication, moved the court seeking quashing of the I&B ministry's August two letter imposing the condition on the filmmakers to display the "static" anti-smoking message during smoking scenes.
According to the petition, the I&B ministry has in its August two letter requested the CBFC to advise the filmmakers to ensure "a 20-second anti-smoking message as approved by Health Ministry with voice over of the actors who is seen smoking in the film to be displayed at the beginning and in middle (after interval) of the film."
The Ministry had issued a letter pursuant to its October 27, 2011, notification in terms of the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply) rules.
In addition to this, another condition imposed on film-makers was that "a static anti-smoking message to be displayed for the duration of smoking scene in the film."
Heroine is scheduled to be released on September 21.