When
Ekta
Kapoor
was
positioning
her
keenly
awaited
movie
Kyaa
Super
Kool
Hain
Hum
even
higher
than
The
Dirty
Picture
in
terms
of
an
all-India
sale
value,
she
wasn't
wrong!
The
distribution
rights
of
the
comedy
film,
which
features
Tusshar
Kapoor,
Riteish
Deshmukh,
Sarah
Jane
Dias
and
Neha
Sharma
in
the
leads,
have
been
sold
for
a
whopping
amount.
A
noted
trade
consultant
says,
“There
is
definite
curiosity
around
the
film
for
various
reasons
-
it's
a
comedy,
the
original
was
a
hit,
Tusshar
and
Riteish
are
tested
brands
in
the
youth
comic
space,
and
above
all,
the
Balaji
factor.”
He
adds,
"That
it's
a
naughty
and
raunchy
comedy
definitely
helps
in
making
it
a
hot
proposition."
The
all-India
distribution
rights
of
Kyaa
Super
Kool
Hain
Hum
have
been
sold
for
a
super
kool
price
of
21.6
cr
to
a
Nagpur-based
distributor,
who
is
believed
to
have
recently
acquired
Rowdy
Rathore
and
Bol
Bachchan.
The
music
and
satellite
rights
were
also
pre-sold.
The
film
Kyaa
Super
Kool
Hain
Hum
is
slated
for
an
August
2
release.
The
CEO
of
Balaji
Motion
Pictures,
Tanuj
Garg
says,
"The
sequel
is
even
more
crazy
and
uninhibited
than
the
original!
Get
ready
for
a
mad
ride!”