Paan Singh Tomar's unique publicity gimmick of Rs 3.5 lakh cash

Bollywood's latest releases have witnessed the newest and the most unique publicity formulas. The makers of the upcoming release Paan Singh Tomar is all set to create a buzz in the tinsel town with their latest and intelligent publicity stunt for the film.

Sources revealed to a leading daily that the hoarding being put up for film Paan Singh Tomar at Juhu's Costa Coffee outlet, has a bag full of cash, attached to it. In fact, the bag has a cash of Rs 3.5 lakh in it. Well, this latest publicity gimmick will go well for the film, since this will definitely hog many eyeballs.

Paan Singh Tomar is all set to release on March 2, 2012. While Irrfan Khan plays the protagonist, Mahie Gill plays his wife in the film. Paan Singh Tomar is a true story of a national level athlete, who went on to become one of India's most dreadful dacoits.