The makers of the movie Rowdy Rathore, which
starsAkshay Kumar and Sonakshi Sinha in leads, have found a
novel way to promote the film. They have set up a special helpline
number to tackle eve-teasers on Holi. Producers UTV Motion Pictures
and Sanjay Leela Bhansali and Shabinaa Khan have announced the
launch of its Holi Helpline service in Mumbai.
The poster of movie Rowdy Rathore features Akshay Kumar
along with a slogan that reads, "Kheloge Pyaar Se Toh Bachoge Maar
Se." The Holi Helpline service is a drive against eve teasing and
sexual harassment and it will exclusively be active for March 8
(Holi). The poster also carries a toll free number, which people
can avail to curb this menace.
Talking to PTI, Shikha Kapur, Senior VP, Marketing UTV Motion
Pictures, said, "As part of our marketing initiative we will be
launching the RR help line in Mumbai followed by other cities
closer to release. The idea of launching it on Holi is that women
should feel safe while playing Holi and they should not stay
indoors and miss out on celebrations because of unwanted incidents
on that day."