The
makers
of
the
movie
Rowdy
Rathore,
which
stars
Akshay
Kumar
and
Sonakshi
Sinha
in
leads,
have
found
a
novel
way
to
promote
the
film.
They
have
set
up
a
special
helpline
number
to
tackle
eve-teasers
on
Holi.
Producers
UTV
Motion
Pictures
and
Sanjay
Leela
Bhansali
and
Shabinaa
Khan
have
announced
the
launch
of
its
Holi
Helpline
service
in
Mumbai.
The
poster
of
movie
Rowdy
Rathore
features
Akshay
Kumar
along
with
a
slogan
that
reads,
"Kheloge
Pyaar
Se
Toh
Bachoge
Maar
Se." The
Holi
Helpline
service
is
a
drive
against
eve
teasing
and
sexual
harassment
and
it
will
exclusively
be
active
for
March
8
(Holi).
The
poster
also
carries
a
toll
free
number,
which
people
can
avail
to
curb
this
menace.
Talking
to
PTI,
Shikha
Kapur,
Senior
VP,
Marketing
UTV
Motion
Pictures,
said,
"As
part
of
our
marketing
initiative
we
will
be
launching
the
RR
help
line
in
Mumbai
followed
by
other
cities
closer
to
release.
The
idea
of
launching
it
on
Holi
is
that
women
should
feel
safe
while
playing
Holi
and
they
should
not
stay
indoors
and
miss
out
on
celebrations
because
of
unwanted
incidents
on
that
day."