The prime reason behind the price hike is because Ek Tha Tiger is scheduled for Eid release on August 15, 2012. Pricing tickets higher for certain films or during special occasions is very common, hence the same goes for Salman's Ek Tha Tiger.
Sources inform a leading daily that the price of the ticket will rise by about Rs 20. The price hike will however, not be the same in every theatre. Reports say that places where there is more than one multiplex, will see 12 percent hike in ticket price. On the other hand, most single screens have decided to maintain the ticket prices.