Raj Films (YRF) along with director Kabir Khan have used a
unique promotional strategy to promote Ek Tha
Tiger. They have premiered the first song 'Mashallah' of
the movie Ek Tha Tiger in popular Gaiety theatre, Mumbai,
today. Superstar Salman Khan launched the screening of the
It's a know fact that even in the age of multiplexes, it's the
single screen crowd that helps in making a film a blockbuster. So,
the Ek Tha Tiger team decided to gauge the response first
at a single screen theatre.
Taking about the launch of the song director Kabir Khan tweeted,
"Looking forward to the launch of the 1st song from
#EkThaTiger on the 12th at Gaiety in Bandra... Will be
fun... & madness :-)"
After watching the song Komal Nahta wrote: Mesmerising!
Brilliant!! The Mashallah Song from#EkThaTiger has been
Extraordinarily picturised...Just watchng it. Great repeat value.
Salman, Kat great :-)
On the launch when Salman Khan said, "Katrina is Mashallah",
then Katrina Kaif too quickly replied, "Salman
is Mashallah of the industry."
EK Tha Tiger stars Salman Khan and Katrina Kaif in the
lead roles. The movie is all set to release on 15th August,