Food
and
beverage
major
PepsiCo
India
recently
announced
that
their
deal
with
superstar
Salman
Khan
as
a
brand
ambassador
for
its
Mountain
Dew
drink
has
ended.
The
company
had
signed
Salman
Khan
for
Mountain
Dew
in
December
2010.
Salman
Khan
was
Mountain
Dew's
first
brand
ambassador
and
it
was
reported
that
PepsiCo
had
paid
Salman
Khan
5
crore
to
promote
their
soft
drink
Mountain
Dew.
Mountain
Dew's
commercials
always
feature
high-octane
stunts
and
Salman
Khan
too
did
a
stunt
for
the
brand.
Salman
jumped
from
10,000
feet
high
mountain
to
match
the
tag
line
of
the
brand
which
says,
'Darr
ke
aage
jeet
hai'.
Meanwhile,
PepsiCo
is
focusing
on
promoting
its
global
property
'Mountain
Dew
Xtreme
Tours'
in
India
and
it
is
using
young
unknown
faces
to
promote
the
event.