Food and beverage major PepsiCo India recently announced that their deal with superstar Salman Khan as a brand ambassador for its Mountain Dew drink has ended. The company had signed Salman Khan for Mountain Dew in December 2010.
Salman Khan was Mountain Dew's first brand ambassador and it was reported that PepsiCo had paid Salman Khan 5 crore to promote their soft drink Mountain Dew.
Mountain Dew's commercials always feature high-octane stunts and Salman Khan too did a stunt for the brand. Salman jumped from 10,000 feet high mountain to match the tag line of the brand which says, 'Darr ke aage jeet hai'.
Meanwhile, PepsiCo is focusing on promoting its global property 'Mountain Dew Xtreme Tours' in India and it is using young unknown faces to promote the event.