Shahrukh Khan said, "I don't understand why you people (media) always tend to evaluate everything in terms of numbers. It's not right. You guys have taken the term 100 crore far too seriously. What is 100 crore - just a figure? How can you evaluate uncountable and immeasurable feelings attached to a person who works hard to make a good film? Har cheez ko kaise number de sakte ho? Soon we will witness the time when you start numbering your kids instead of giving them a name."
Shahrukh Khan further added, "For instance, if Anushka delivers a baby tomorrow, will you want her to number her kid instead of naming him or her? Will she name her kid as 10, 45, 567 Sharma? Personally speaking, numbers don't matter to me. I have been in Bollywood for over 22 years now. I have seen good days and bad days. I have made good money and earned respect as an actor. So after a point, these things don't really bother me and it shouldn't bother others too."