Mumbai:
Superstar
Shahrukh
Khan,
who
is
the
brand
ambassador
of
West
Bengal,
released
an
advertisement
highlighting
the
strengths
of
West
Bengal
on
Saturday.
Part
of
the
'Bengal
Leads'
campaign
to
attract
investors
and
tourists
into
the
state,
the
two-minute
promotional
film
talks
of
a
new
resurgent
Bengal
consistent
with
Rabindranath
Tagore's
dream
of
'Sonar
Bangla'
(Golden
Bengal).
Addressing
the
media,
Shahrukh
said,
"There
is
something
special
about
Bengal." According
to
the
state
information
and
cultural
affairs
department
officials,
a
positive
and
vibrant
image
of
the
state
will
be
created
through
a
series
of
campaigns
and
advertisements
fronted
by
King
Khan.
In
the
next
few
days,
the
video
will
be
released
on
national
TV
channels.
The
advertisement
will
also
highlight
the
rich
cultural
heritage
of
Kolkata
and
in
Tagore's
abode
of
Santiniketan.
The
religious
sites
in
the
state
such
as
the
famed
temple
of
Kalighat,
Dakshineswar
and
Belur
Math
also
feature
in
the
promo
film.
We
all
know
that
SRK's
bong
connection
is
quite
strong.
Apart
from
being
the
brand
ambassador,
the
actor
had
also
inaugurated
the
first
private
film
city
in
Bengal
-
The
Prayag
Film
City,
in
the
past.