Addressing the media, Shahrukh said, "There is something special about Bengal." According to the state information and cultural affairs department officials, a positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by King Khan. In the next few days, the video will be released on national TV channels.
The advertisement will also highlight the rich cultural heritage of Kolkata and in Tagore's abode of Santiniketan. The religious sites in the state such as the famed temple of Kalighat, Dakshineswar and Belur Math also feature in the promo film.
We all know that SRK's bong connection is quite strong. Apart from being the brand ambassador, the actor had also inaugurated the first private film city in Bengal - The Prayag Film City, in the past.