While Akshay Kumar is busy promoting his forthcoming film Once Upon a Time In Mumbaai Dobaara, the makers of his next movie Boss have released the first look of the film. They have a released a motion poster as well. This gives you a glimpse of the entertainer which is on its way.
By launching this motion poster, the makers have already grabbed eyeballs because it is quite catchy. They are promoting it with a tag line that says - This October don't fear... BOSS is here!
Akshay Kumar has a huge fan following and it is not surprising that this poster has already been trending on the micro-blogging site Twitter with the hash tag named #BossIsComing.
The actor has a lot of fans who call themselves 'Akkians' and they plan to keep trending various such hash tags during the film's campaigns. It looks like, Akshay's fans are going to be helping out the actor on his promotion spree.
The movie's teaser trailer is set to be unveiled on August 14 this year. The hash tag for this has already been decided as #BossIsHere. Following this, the full version of the trailer will be out on August 27.
Boss, which is also known as Naam Hain Boss is directed by Anthony D'Souza. The film also stars Mithun Chakraborty and Aditi Rao Hydari in the lead roles. The film is a full fledged action entertainer and is slated to release on October, 2013.