Deepika Padukone, Kareena Kapoor and Saif Ali Khan had all queued up to become brand ambassadors for the state of Goa but to their dismay the state rejects their proposals. Goa's Tourism Minister Dilip Parulekar says that the state does not need any star power to promote itself.
Parulekar said Goa was already a celebrity in its own right and
there was no need to hunt for brand ambassadors for publicity.
Apart from the Bollywood celebrities, India's biggest cricketer too
was in line aiming to become to the brand ambassador of Goa. "We
have received proposals from marketing agencies that represent
actress Deepika Padukone, Sachin Tendulkar or Kareena Kapoor and
her husband Saif (Ali Khan), to sign them up as Brand Ambassadors
for Goa," Parulekar said.
Goa, which is one of the hottest tourist destinations in India is famous without much advertisement and the state government was not keen on roping in any celebrity as a brand ambassador to promote this hotspot."Our image is such that any tourist will choose Goa over other destinations," the Minister added.
A couple of years back, Goa has already experimented with hiring brand ambassadors for the tourist destination when they roped in actress Prachi Desai as it's brand ambassador. Well, now the state is pretty clear on the matter.