With the increasing boom in technology, everyone is getting on to a gaming zone. Smart phones being in every other person's pocket is a big bonus for gaming. Little did we know that movie makers would use this as an opportunity to promote their films.
We recently saw Hrithik Roshan launch a Krrish 3 game
and it did grab eyeballs. Now we have the Yash Raj Films who have
announced a multi-title tie-up with 99Games Online Pvt. Ltd. to
create games around the popular Bollywood franchise. This is going
to be the first game in the Dhoom series and it will be
marketed along with the release of the much anticipated
Dhoom 3 starring Aamir Khan in the lead role is set tot hit
the theatres on December 20 and this going to be worldwide release.
The YRF licensing team feels that the launch of the Dhoom game will
help the Indian gaming space.
We all know that the Dhoom series has set high
standards of production quality and entertainment quotient. We now
hear that the team intends to deliver the same through a series of
games which will be released globally. It does not end it here.
There is more from the Dhoom series, they even have toys,
apparels, accessories, bike auto-graphics, helmets, paper products
and cards this Christmas season.