National Award winning actress Vidya Balan will be seen in an altogether new look in her upcoming comedy Ghanchakkar and director Rajkumar Gupta has designed a special promotional campaign around this.
"Vidya's look is something to watch out for in Ghanchakkar and we have an extensive promotional campaign around her look," Gupta, who has also written the film, told IANS.
"Vidya's looks in Ghanchakkar will be the most talked about look in Bollywood this year. Her looks have already generated a lot of appeal across the industry," he added.
Producer UTV Motion Pictures is planning to have an exhibition of clothes that Vidya wears in the film. They will be displayed post the trailer launch, which is slated for March end.
Set for a June 21 release, Ghanchakkar will see Vidya with Emraan Hashmi together again. They had earlier teamed up for The Dirty Picture for which Vidya had won the National Award.
This is Gupta's maiden tryst with comedy after thriller Aamir and real life based movie No One Killed Jessica.