The song has been shot aesthetically, and it features the lover boy of B-Town, Imran Khan, in a very different avatar for the first time. Imran will be seen playing a Muslim character in the film, which is very new for his fans.
Imran will be launching the song today at the famous Mohammed Ali Road. The location was decided keeping in mind the theme of the song. The makers of the film found it perfect for Imran to launch the song at this unique venue. Even though the logistics were a problem, they managed to work out permissions and logistics for this one.
Earlier, the song was going to be launched in mid July. However, when the makers approached Imran for dates and shared the idea, Imran requested them to pre-pone the launch of the song. He made this request because on 10th July Ramzaan starts, and hence it would not be apt to launch the song at that point. During Ramzaan, most religious ones concentrate on fasting and praying. In fact, it is also considered a junaah to enjoy oneself, Imran explained.