Item
numbers
are
a
current
trend
and
most
of
the
commercial
films
have
at
least
one
item
song.
This
is
a
great
crowd
puller
for
the
movie.
In
a
way,
the
movie
gets
more
attention
from
the
audience.
Directors
also
use
such
numbers
to
promote
a
movie
or
add
to
the
content.
Filmmaker
Prakash
Jha
hasn't
missed
adding
one
sizzling
item
number
in
his
forthcoming
drama
film
Satyagraha.
Model-actor
Natasa
Stankovic
is
roped
in
to
groove
to
a
thumri-electronic
fusion
number
called
'Aiyo
ji
hamri
atariya
mein'
for
the
movie.
The
filmmaker
believes
that
such
songs
contribute
to
certain
attributes
of
a
story.
He
thinks
it
can
support
a
film
story.
"Such
numbers
contribute
to
certain
moments
and
sensibilities.
They
(dance
numbers)
help
the
story
too," said
the
filmmaker
Jha.
In
his
earlier
movies
too
Jha
has
added
item
numbers.
In
the
film
Gangaajal,
Manyata
Dutt
was
cast
in
an
item
song
called
'Alhad
mast
jawaani'.
TV
actress
Barkha
Bisht
performed
to
an
item
song
titled
'Ishq
barse
hai
boondan
boondan'
in
2010
film
Raajneeti.
"Manyata's
song
helped
in
establishing
the
psyche
of
debased
people.
In
Satyagraha,
the
item
song
creates
the
ambience
of
affluence
and
bonhomie
of
corrupt
people," added
Jha.
He
also
adds
that
peppy
songs
such
as
these
help
to
draw
attention
to
a
film.
"They
do
entertain,
and
entertainment
happens
to
be
the
most
important
part
of
filmmaking.
At
the
same
time,
when
used
cleverly,
they
can
also
be
meaningful,"
said
Jha.
Natasa,
who
has
previously
shot
for
a
few
ads
in
India,
is
also
excited
about
the
number.
"In
October
2012,
I
went
to
Mumbai,
where
I
started
to
do
shows,
TV
commercials,
billboards.
My
favourite
job
was
my
advertisement
for
Johnson's
Baby
collection...
Now,
I
hope
that
the
song
will
be
a
hit,
and
my
game
will
come
to
the
fore,"
she
said.
Satyagraha
is
a
film
that
features
Amitabh
Bachchan,
Kareena
Kapoor,
Ajay
Devgn
and
Arjun
Rampal.
It
is
set
to
release
on
August
23.