Filmmaker Karan Johar, co-chairman of the FICCI Frames 2013, says the focus on the Rs 100 crore benchmark, is limiting the growth and content of Bollywood films at a time when the aim must be to mint Rs 1,000 crore from one film.
"Rs 100 crore is restricting the limits of our self. We must add one more zero to the Rs 100 crore films and take it to the next level. Rs 100 crore is limiting the growth and content (of films). The possibilities are endless, and we must focus on Rs 1,000 crore mark instead," Karan told the PTI.
"In next five years, we will be in a position... it might sound aspirational, but there is a possibility that we may have achieved all that," added the filmmaker. He spoke Monday at a press conference of FICCI Frames 2013 - an entertainment and business summit of the Federation of Indian Chambers of Commerce and Industry (FICCI) starting Wednesday in Mumbai.