Talking to the IANS, Ahammed, chairman, Malabar Group said, "She symbolises contemporary India and represents the emerging youth of this country. Her presence in our communication will enhance our brand equity and will help us to move seamlessly into the northern Indian market, which is our focus for the coming years."
On the other hand, Kareena said that the brand has become synonymous with style, design, beauty and trust. In the coming months, 40 outlets of the brand are expected to open. Out of this, 20 stores will be located in north India region.