The team of Lootera will launch first look of the film at Liberty Cinema here on March 15. The makers think that this will bring back the old world charm as the film is set in that era. "The film's first look will be launched at Liberty Cinema... it has an old-world charm. The makers want to use this ambiance to transport the audience into the world of 'Lootera'. It is a period film, which is why the makers thought to do the launch at this iconic theatre," a statement from the makers said.
The theatre was set up in 1947 and the last premiere that was held there was of Salman Khan-Madhuri Dixit's Hum Aapke Hai Kaun in 1994. The film is produced by Ekta Kapoor's Balaji Motion Pictures and Phantom Films, which is floated by four prominent filmmakers - Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl and Madhu Mantena. Lootera is scheduled to release in July this year.