In keeping with the film's plot, the makers of Sonakshi
Sinha-Ranveer Singh starrer Lootera will
launch the first look of the movie at a single screen theatre in
south Mumbai. Lootera, a period romance drama is set in
Bengal of 1950s, is Vikramaditya Motwane's second film after his
much acclaimed Udaan.
The team of Lootera will launch first look of the film
at Liberty Cinema here on March 15. The makers think that this will
bring back the old world charm as the film is set in that era. "The
film's first look will be launched at Liberty Cinema... it has an
old-world charm. The makers want to use this ambiance to transport
the audience into the world of 'Lootera'. It is a period film,
which is why the makers thought to do the launch at this iconic
theatre," a statement from the makers said.
The theatre was set up in 1947 and the last premiere that was
held there was of Salman Khan-Madhuri Dixit's Hum Aapke Hai
Kaun in 1994. The film is produced by Ekta Kapoor's Balaji
Motion Pictures and Phantom Films, which is floated by four
prominent filmmakers - Anurag Kashyap, Vikramaditya Motwane, Vikas
Bahl and Madhu Mantena. Lootera is scheduled to release in
July this year.