Almost two months ago, the makers of the upcoming film Dhoom 3 had sent across a message to all the theatres in the country. The message carried the news that Dhoom 3 will release only in the theatres that will have the digital technology to screen the film. The message was loud and clear - go digital or miss Dhoom 3.
With this piece of information, quite a few single screen theatre managers were disappointed that they cannot screen one of the most awaited films because they lack the digital technology. Aditya Chopra had announced this a while ago so that many theatres will be prepared to go digital for the Dhoom thrill.
However, many single screen theatres are not well equipped to go digital and therefore have to let go of Dhoom 3 which stars Aamir Khan in the lead role. By not releasing in small screens that lack the digital technology, the Yash Raj Films will be losing out in monetary matters but it looks like they are ready to pay the price. CLICK HERE TO SEE AAMIR ROMANCING KATRINA KAIF
The reason why the YRF is keen to release the film digitally is to curb piracy. Releasing Dhoom 3 or any other movie through digital technology and UFO digital cinema will prevent piracy as the prints are water-marked and finger-printed and can be traced back. Dhoom 3 hits the theatres on December 20.
Buy Movie Tickets
Receive FREE Movie News & Gupshup
In Your Inbox
In Your Inbox