PVR Ltd., the largest and premium film entertainment company in the country, recently announced the launch of its third multiplex in Bangalore at Phoenix Market City Mall. Developed by Phoenix Group, the mall is located at Whitefield Main Road, Mahadevapura. The 9-screen multiplex is spread over two floors with 4 screens on the ground floor and 5 screens on the second floor. Complete with prime and recliner seating totalling 1,492, the multiplex makes PVR the largest cinema chain in Bangalore both in terms of number of cinemas and screen count.
PVR already operates two properties at Forum Mall and Orion Mall totalling 22 screens besides the two properties of Cinemax comprising 10 screens. With the launch of this multiplex, PVR's PAN India footprint extends to 374 screens in 87 cinemas spread across 36 cities.
Considering Bangalore as a well-known IT hub, the property has been designed in a manner with interiors mimicking the inner workings of a machine while the exterior referring to the outer shell of a computer. Conceptually, the space is an abstraction of circuitry depicting the idea of energy travelling from node to node within a 'system' portrayed metaphorically throughout the theatre.
The newly constructed PVR multiplex at Market city was inaugurated by renowned Bollywood stars Ranveer Singh and Sonakshi Sinha along with Mr Ajay Bijli, Chairman Managing Director, PVR Ltd. Speaking on the occasion, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "There is a growing appetite for good entertainment in India and considering the technology enriched Bangaloreans, we had tried to match their tastes with the finest movie experience in respect to picture clarity and sound. With no dearth of entertainment in the city burgeoning with massive shopping malls, pubs, art galleries and auditoriums, PVR has strategically planned its third multiplex for the people of the city to catch up their favourite movies."
PVR cinema at Phoenix Market City will serve a specialised and wide menu ranging from frozen treat (gelatos), pizzas, dimsums to fries & sandwiches. Beyond the popcorn and nachos, the cinema-goers can also relish real coffee at the Café Coffee Day lounge inside the cinema.
The multiplex incorporates the best in class cinema technology such as 2K Digital projection, 7.1 Dolby surround sound, 3D enabled silver screens with 3-way JBL speakers.
About PVR Ltd
PVR is the largest and the most premium film entertainment company in India and is listed as the Most Trusted Brand in the Category of Entertainment by The Brand Trust Report, 2013. PVR currently operates a cinema circuit consisting of 374 screens in 87 cinemas in 36 cities across India. The premium brand of the multiplex 'PVR Premiere' comprises the Gold Class Cinemas catering to the esteemed urban consumers with numerous facilities. Redefining the cinema viewing experience for the movie aficionados, PVR's Director Cut is the newest foray in luxury cinema. Further, with an aim to provide world-class immersive viewing, PVR opened IMAX® Theater at PVR Forum, Bangalore and ECX (Enhanced Cinema Experience) at Orion Mall, Bangalore & Kurla, and Mumbai. PVR recently acquired Cinemax India Limited emerging as India's largest multiplex chain. The company through its subsidiary, 'PVR Pictures' is involved in distribution of Indian and International films across India and also supports independent filmmakers by releasing their films under 'PVR Director's Rare' banner. Its other new subsidiary PVR Leisure Limited, a joint venture between PVR Ltd and L Capital, focuses on rolling out F&B and retail entertainment concepts including but not limited to Hospitality and Leisure/Gaming. The company's existing retail entertainment venture PVR bluO that currently encompasses Bowling Alleys, Karaoke rooms, Gaming Lounges with 5 centers across Gurgaon, Delhi, Pune and Bangalore forms a part of the new subsidiary.