Shraddha Kapoor is now Vaseline's new face

After the huge success of Aashiqui 2, the leading actress Shraddha Kapoor has gained a lot of attention in the tinsel town. The 23-year-old actress is now chosen as the brand ambassador of Vaseline. Being the new face of the beauty brand is another sweet taste of success in her long career ahead.

The Vaseline new face tag suits Shraddha well as the brand demands freshness, youthfulness and newness. As per the reports, shoot for the Vaseline advertisement have already begun.

Apart from Vaseline, Shraddha has previously endorsed for Mentos and Lakme. Shraddha who ranked #27 at Times' 50 Most Desirable Women of 2012, has also appeared on the covers of magazines such as Femina, Elle and Marie Claire.

After the success of her recent movie, the actress is being offered to be part of numerous endorsements. The blockbuster Aashiqui 2 which earned more than Rs. 100 crore at the Box Office collections, has made Shraddha Kapoor very popular in the industry.

Shraddha's next film Gori Tere Pyaar Mein is scheduled to hit the theaters on November 22 this year. The film directed by Punit Malhotra under the banner of Dharma Productions also stars Imran Khan and Kareena Kapoor.