Sidharth Malhotra is not just signing various movies, but bagging advertisements too. The actor, who is already associated with four lifestyle brands along with his SOTY co-stars, has now bagged his first-ever solo endorsement deal.
A source close to the actor reveals, "Sidharth is a guy in much demand in the ad industry. He has recently signed his first solo ad for an ice cream brand that he will endorse. This is huge deal as it's a well-established brand. In the ad, Sidharth will be seen with Yami Gautam of Vicky Donor."
The previous reports were that Ayushmann Khurana had come on board along with Yami for the ad. The source clarifies, "Both Ayushmann and Sidharth were in the running. Eventually, the company thought Sidharth would be a better pick as he's quite popular with the youth especially girls."
The ad has been recently shot. The decision of taking Sidharth on board was taken after a long research by the brand. The brand being Kwality Walls ice-cream. Meanwhile, Sidharth has signed two big films Hassi Toh Phasi alongside Parineeti Chopra and Ekta Kapoor's The Villan.