After
his
success
in
Student
Of
The
Year
(SOTY),
Sidharth
Malhotra
is
not
just
signing
various
movies,
but
bagging
advertisements
too.
The
actor,
who
is
already
associated
with
four
lifestyle
brands
along
with
his
SOTY
co-stars,
has
now
bagged
his
first-ever
solo
endorsement
deal.
A
source
close
to
the
actor
reveals,
"Sidharth
is
a
guy
in
much
demand
in
the
ad
industry.
He
has
recently
signed
his
first
solo
ad
for
an
ice
cream
brand
that
he
will
endorse.
This
is
huge
deal
as
it's
a
well-established
brand.
In
the
ad,
Sidharth
will
be
seen
with
Yami
Gautam
of
Vicky
Donor."
The
previous
reports
were
that
Ayushmann
Khurana
had
come
on
board
along
with
Yami
for
the
ad.
The
source
clarifies,
"Both
Ayushmann
and
Sidharth
were
in
the
running.
Eventually,
the
company
thought
Sidharth
would
be
a
better
pick
as
he's
quite
popular
with
the
youth
especially
girls."
The
ad
has
been
recently
shot.
The
decision
of
taking
Sidharth
on
board
was
taken
after
a
long
research
by
the
brand.
The
brand
being
Kwality
Walls
ice-cream.
Meanwhile,
Sidharth
has
signed
two
big
films
Hassi
Toh
Phasi
alongside
Parineeti
Chopra
and
Ekta
Kapoor's
The
Villan.