After his success in Student Of The Year (SOTY),
Sidharth Malhotra is not just
signing various movies, but bagging advertisements too. The actor,
who is already associated with four lifestyle brands along with his
SOTY co-stars, has now bagged his first-ever solo
A source close to the actor reveals, "Sidharth is a guy in much
demand in the ad industry. He has recently signed his first solo ad
for an ice cream brand that he will endorse. This is huge deal as
it's a well-established brand. In the ad, Sidharth will be seen
with Yami Gautam of Vicky Donor."
The previous reports were that Ayushmann Khurana had come on
board along with Yami for the ad. The source clarifies, "Both
Ayushmann and Sidharth were in the running. Eventually, the company
thought Sidharth would be a better pick as he's quite popular with
the youth especially girls."
The ad has been recently shot. The decision of taking Sidharth
on board was taken after a long research by the brand. The brand
being Kwality Walls ice-cream. Meanwhile, Sidharth has signed two
big films Hassi Toh Phasi alongside Parineeti Chopra and
Ekta Kapoor's The Villan.