Vidya-Emraan's 'Ghanchakkar' trailer to be released digitally
News
oi-Tarneet
By Puri
Mumbai:
Filmmaker
Rajkumar
Gupta's
much
awaited
film
Ghanchakkar
will
have
its
trailer
launched
digitally
on
Thursday.
"Yes,
it
is
true
that
we
have
deviated
from
the
traditional
trailer
launch
route
of
having
an
event
and
decided
on
launching
Ghanchakkar
trailer
digitally," said
Shikha
Kapur,
executive
director,
marketing,
studios,
Disney
UTV.
The
trailer
will
be
attached
with
Himmatwala
which
has
a
really
wide
release,
Kapur
added.
"Digital
is
the
future
and
we
are
going
to
heavily
explore
this
domain
with
Ghanchakkar.
We
believe
it
will
create
the
noise
level
and
curiosity
for
the
film
like
any
event
would
do,"
Kapur
said.
Ghanchakkar
features
Emraan
Hashmi
and
Vidya
Balan.
Vidya
Balan,
who
is
playing
a
Punjabi
housewife
in
the
movie
says
her
fashion
sense
in
the
romantic
comedy
is
very
bizarre
and
it
was
really
tough
for
her
designer
to
give
her
that
weird
look.