Ghanchakkar will have its trailer launched digitally on Thursday.
"Yes, it is true that we have deviated from the traditional trailer launch route of having an event and decided on launching Ghanchakkar trailer digitally," said Shikha Kapur, executive director, marketing, studios, Disney UTV.
The trailer will be attached with Himmatwala which has a really wide release, Kapur added.
"Digital is the future and we are going to heavily explore this domain with Ghanchakkar. We believe it will create the noise level and curiosity for the film like any event would do," Kapur said.
Ghanchakkar features Emraan Hashmi and Vidya Balan. Vidya Balan, who is playing a Punjabi housewife in the movie says her fashion sense in the romantic comedy is very bizarre and it was really tough for her designer to give her that weird look.
Ghanchakkar is slated for a June 21 release.