Releasing on June 28, Ghanchakkar will see Vidya
playing a Punjabi housewife with a outlandish and bizarre fashion
sense. Emraan Hashmi is playing her husband in the movie.
Confirming this, the film's director Rajkumar Gupta said in an
statement, "It is true that Emraan Hashmi and Vidya Balan will be
in the look of the characters they are essaying in
Ghanchakkar during promotions."
This not the first time Vidya is playing her character during
promotions. While promoting Kahaani the actress appeared
as a pregnant women, akin to her character in the thriller, at the
UTV is planning an extensive promotional campaign for the
"The film is a quirky one so the promotions need to be quirky
too and UTV is the best in the business to pull off such innovative
campaigns," said Gupta.