Vidya
Balan
will
reprise
her
role
to
promote
fun
movie
Ghanchakkar,
as
will
her
co-star
Emraan
Hashmi.
Releasing
on
June
28,
Ghanchakkar
will
see
Vidya
playing
a
Punjabi
housewife
with
a
outlandish
and
bizarre
fashion
sense.
Emraan
Hashmi
is
playing
her
husband
in
the
movie.
Confirming
this,
the
film's
director
Rajkumar
Gupta
said
in
an
statement,
"It
is
true
that
Emraan
Hashmi
and
Vidya
Balan
will
be
in
the
look
of
the
characters
they
are
essaying
in
Ghanchakkar
during
promotions."
This
not
the
first
time
Vidya
is
playing
her
character
during
promotions.
While
promoting
Kahaani
the
actress
appeared
as
a
pregnant
women,
akin
to
her
character
in
the
thriller,
at
the
promotional
events.
UTV
is
planning
an
extensive
promotional
campaign
for
the
film.
"The
film
is
a
quirky
one
so
the
promotions
need
to
be
quirky
too
and
UTV
is
the
best
in
the
business
to
pull
off
such
innovative
campaigns," said
Gupta.