Watch: Parineeti-Sushant's cute chemistry in Shuddh Desi Romance
News
oi-Tarneet
By Puri
Yash
Raj
Films'
(YRF)
next,
starring
Sushant
Singh
Rajput
and
Parineeti
Chopra,
has
a
unique
title
-
Shuddh
Desi
Romance
(SDR).
And
to
market
the
film,
which
is
directed
by
Maneesh
Sharma,
the
makers
have
come
up
with
a
unique
strategy
as
well.
A
source
close
to
the
production
house
reveals,
"The
unusual
title
has
created
a
lot
of
buzz
among
cinema
goers.
This
time
around,
YRF
has
released
their
first
digital
teaser
promo
before
the
theatrical
trailer.
They've
never
done
this
before
and
are
looking
forward
to
it.
The
film
has
a
fresh
theme
and
feel
to
it." YRF
is
known
to
market
its
films
aggressively
and
with
innovative
approaches.
For
their
last
release,
Aurangzeb,
they
even
held
a
mock
press
conference
where
Arjun
Kapoor
interviewed
himself,
as
he
has
a
double
role
in
the
film.
"The
digital
teaser
has
an
old
track
called
'Ek
chidiya,
anek
chidiya'.
This
ditty
is
one
of
the
most
iconic
songs
from
the
'70s,
which
would
often
play
on
the
television
channel
Doordarshan," says
the
source.
Ask
why
they
plan
on
using
this
particular
tune
and
the
source
says,
"The
track
encompasses
the
real
spirit
of
the
film,
which
is
set
in
the
hinterland
of
India.
In
the
trailer,
it
is
picturised
on
a
montage
of
Sushant
and
Parineeti.
The
song
gives
a
hilarious
take
to
the
scene." The
film
also
stars
newcomer
Vaani
Kapoor.
To
watch
Shuddh
Desi
Romance
teaser
click
here.