Yash
Raj
Films
recently
crossed
a
remarkable
benchmark
of
one
million
fans
on
Facebook
and
now
they
have
crossed
the
one
lakh
mark
on
Twitter
too,
making
them
the
only
Bollywood
production
house
to
have
such
a
huge
fan
following.
The
banner
has
a
strong
digital
presence
and
regularly
engages
with
their
fans
with
interesting
and
interactive
content.
Yash
Raj
Films
understands
their
audience
and
designs
their
digital
campaigns
accordingly.
The
production
banner
has
a
new
theme
every
week.
The
current
theme
is
YRF's
Jugalbandi,
where
the
fans
get
to
listen
to
memorable
songs
of
their
favourite
YRF
Jodis,
and
sing
and
dance
to
the
tunes
of
classic
songs.
YRF's
Facebook
page
has
the
fastest
growing
fan
base
with
an
addition
of
more
than
300
followers
every
day.
YRF
regularly
holds
contests
and
updates
their
digital
properties
with
latest
and
exclusive
news
about
the
production
house,
which
has
led
people
to
visit
the
profile
every
day
and
interact,
through
YRF's
videos.
With
big
releases
this
year
like
Shuddh
Desi
Romance
and
Dhoom
3,
they
are
surely
going
to
take
the
digital
platform
by
storm.