Actor Aamir Khan's much awaited film PK is probably the first Bollywood film to have an official audio teaser getting promoted by the producers on Twitter using its audio card feature.
UTV motion pictures became the first in India to use Twitter's audio card for the official audio teaser of PK, as part of their promotion for the movie.
With a single tap, the audio card allows users to discover and listen audio directly in their timeline on both iOS and Android devices. Apart from Aamir, the film also stars Sanjay Dutt, Anushka Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla among others. PK first song was launch din Delhi on Sunday. It was a Rajasthani song dedicated by Sanjay Dutt to Aamir Khan in the movie. Directed by Rajkumar Hirani, the film is set to release on December 19.