On
behalf
of
the
Indian
film
fraternity,
Bollywood
megastar
Amitabh
Bachchan
Tuesday
appealed
to
all
citizens
to
contribute
to
the
cause
of
rehabilitating
the
flood-ravaged
Kashmir.
Big
B
is
the
front-runner
of
the
campaign
'Hum
Hain...Umeed-e-Kashmir',
an
initiative
of
the
entertainment
industry,
led
by
the
Event
and
Entertainment
Management
Association
(EEMA),
the
Film
and
Television
Producers
Guild
and
Zee
Entertainment
Enterprises
Ltd
(ZEE).
"When
we
see
(the
kind
of
things
that
have
happened
in)
Kashmir,
Assam,
Meghalaya
or
the
Andhra
Pradesh
cyclone...
when
we
see
these
things,
I
feel
that
as
an
Indian,
whatever
I
am
able
to
do
for
my
nation,
I
must
do," the
72-year-old
said
here
at
a
press
conference.
Calling
himself
a
"small
member"
of
the
Indian
film
fraternity,
the
globally
popular
icon
said
that
whenever
the
country
has
witnessed
a
disaster,
"the
nation's
film
industry
has,
without
hesitation,
tried
to
help
people,
and
share
their
sorrows".
"During
45
years
of
my
career,
I
have
seen
many
such
times
when
some
disaster
has
hit
the
country,
and
the
film
industry
has
stood
united
for
the
cause
and
contributed
towards
it.
I
dedicate
myself
for
this
cause.
I
will
do
as
much
as
I
can
do
for
Kashmir," he
said.
He
added
that
he
feels
"immense
sorrow"
to
see
the
post
disaster
photographs
of
the
scenic
land,
which
was
once
Bollywood's
favourite
destination
to
shoot.
Film
producer
Mukesh
Bhatt,
president
of
Film
and
Television
Producers
Guild,
too
was
present
at
the
occasion,
which
was
also
graced
by
Union
Minister
of
State
for
Sports
and
Youth
Affairs
Sarbananda
Sonowal.
Bhatt
said
it's
like
"payback
time"
for
the
film
industry.
"We
feel
emotionally
committed
to
that
land,
and
we
must
come
together
to
help
in
its
hour
of
darkness,"
Bhatt
said
of
Jammu
and
Kashmir,
which
was
left
devastated
after
floods
hit
the
region
in
September.
Hence,
as
part
of
the
'Hum
Hain...Umeed-e-Kashmir' campaign,
a
slew
of
celebrities
from
the
film
and
music
world
will
come
together
to
perform
for
a
charity
concert,
to
be
held
at
the
Indira
Gandhi
Indoor
Stadium
here
Saturday.
They
will
also
appeal
their
fans
and
the
public
to
donate
generously
for
the
cause.
From
Gulzar,
Vishal
Bhardwaj,
Sharmila
Tagore
and
Vidhu
Vinod
Chopra
to
Aamir
Khan,
Farhan
Akhtar,
Ranbir
Kapoor,
Sonakshi
Sinha,
Sushant
Singh
Rajput
and
Parineeti
Chopra
--
various
known
names
are
lending
their
support
to
the
effort.
Sonowal
said
that
on
his
part,
he
has
waived
off
the
stadium
rental
for
the
event,
which
he
will
attend
only
after
buying
the
tickets.
All
money
generated
through
sale
of
tickets,
donations
and
sponsorships,
will
be
given
to
select
charities
for
relief
work.