This is definitely an innovative way of marketing the movie. He will be seen singing and dancing on the road opposite a popular restaurant with the flashmob to promote his upcoming film. The team decided to perform in this area as it was in sychronisation with the content of the film. In Bewakoofiyaan, Ayushmann plays a person working in a corporate setup and someone who gets fired from his job. Hence, the team thought to have the flashmob in a corporate area.
Talking about the movie, Rishi Kapoor plays a strict father of Sonam Kapoor which has a tagline 'Love Mein Thhoda Stupid', but he isn't likely to be seen in anymore fatherly roles, not even for his own son Ranbir.
Rishi adds, "It is not vanity, just sanity. I can't do the stereotypical father's role. They don't challenge me as an actor at all. It's just too unexciting. To my good fortune i am getting roles that do not require me to be the so-called father."
In Bewakoofiyaan, my role as a father gave me a chance to do more than a typical fatherly role in any other movies. There is nothing more revolutionary or path breaking about a father frowning over his daughters' marriage.
The movie directed by Nupur Asthana where Ayushmann plays the male lead opposite Sonam Kapoor who will be seen sizzling in a bikini which will surely rise the temperatures. This romantic flick is surely going to be a big hit.