Aditya Chopra has been having close door meetings with Aditya
Roy Kapur and Parineeti Chopra on a unique marketing idea.
He has been personally looking into the details and both Aditya
and Parineeti have been visiting his office at all odd hours but no
one is aware about what they have been discussing.
Even though Aditya Chopra has an efficient team in place to look
after the promotions and publicity of his films, he is personally
taking interest in the promotion of Daawat-e-Ishq.
Aditya Chopra wants to announce the plan just before the film's
release and also shifted the release of the film to weave this plan
The movie Daawat-e-Ishq has been directed by Habib Faisal and is set to release on September 19th in which Aditya Roy Kapur and Parineeti Chopra will be seen sharing the screen space together for the first time.