The
resounding
box
office
success
of
dusky
beauty
Deepika
Padukone's
movies
seems
to
skyrocketed
her
brand
value
within
a
brief
period
of
a
year.
It
is
rumoured
that
six
crores
rupees
was
her
remuneration
for
the
latest
ad
film
she
has
done
with
Farhan
Akhtar.
Deepika
recently
enjoyed
four
back
to
back
success
that
fetched
everest-like
numbers
in
box
office.
Chennai
Express,
Ram
Leela,
Yeh
Jawaani
Hai
Deewani,
Race
2
were
those
super
successes
that
made
Dippy
reach
where
she
is,
today.
Dippy,
already,
is
the
brand
face
of
multiple
products
but
the
latest
one
was
a
mammotth
kind.
It
is
said
that
her
ad
film
role
for
a
leading
cola
brand
has
got
her
the
highest
pay
check
ever
in
her
career.
The
ad
film
is
directed
by
self
proclaimed
messiah
of
Indian
new
wave
films,
Anurag
Kashyap,
and
also
features
Farhan
Akhtar.
Dippy
is
going
to
be
the
face
of
the
brand
for
a
whole
year.
The
leading
cola
brand
expects
to
enhance
their
fading
product
image
through
Bollywood's
dream
girl's
endorsement.
When
it
comes
to
choosing
Bollywood
stars
for
endorsing
their
product,
the
company
was
very
selective
from
the
beginning.
A
source
close
to
the
company
tells,
"The
brand
has
been
very
selective
in
choosing
its
ambassadors.
Among
Bollywood
heroines,
they
had
Aishwarya
Rai
Bachchan
around
eight
years
ago.
At
the
time,
she
had
a
successful
run
in
her
acting
career.
After
a
long
gap,
they
have
now
signed
Deepika."
Recently,
Amitabh
Bachchan
said
that
he
stopped
endorsing
the
cola
brand
because
he
was
stumped
when
an
IIM
student
asked
him,
"Sir,
Why
do
you
endorse
a
product
which
my
teacher
term
as
poison." But
the
cola
team
had
a
different
version
of
the
story.
They
went
on
record
saying,
"
No,
Big
B's
term
was
over
by
this
year
and
we
didn't
think
of
extending
the
contract
with
him."
Anyway
,
it
looks
like
Dippy
has
a
great
year
ahead!