Deepika Padukone has been Bollywood's golden girl for a very long time now. With back to back hits to her credit, she has increasingly become the preferred choice for brands as well.
Also given the fact that Padukone is a youth icon, market
insiders claim that it helps different brands connect to her
According to celebrity endorsement data from TAM AdEX, Deepika
Padukone emerged as the top celebrity garnering 5.2% share of total
Ad volume between January and September this year.
This data is evidence of the fact that Deepika is definitely the
queen of brand endorsements. With a whopping 16 brands in her
kitty, the actress has also emerged as the most visible face on
television in a survey conducted by a leading marketing research
Brand endorsements help a brand connect with the audience and
with a celebrity like Deepika Padukone on board, brand managers are
sure to be more than thankful to the impact and connect she brings
to the brand with her wide appeal.
Deepika Padukone has a lot of films in her kitty like Bajirao Mastani with Ranveer Singh and Tamasha with Ranbir Kapoor.