Finding Fanny will be premiered 17 days in advance due to the massive positive response that garnered for it's trailer. The unprecedented move was taken after the response which it got after the trailer was out.
It will be out on August 25, 17 days prior to to it's earlier
date. Producer Dinesh Vijan said, "Premiering a film two weeks
before its release has never been done before in Bollywood, but we
are willing to stick our necks out. We want opinion makers and
regular moviegoers to share their views. Hope this strategy
generates an actively interested forum for Finding
Shikha Kapur, chief marketing officer of Fox Star Studios says,
"A story this strong deserves a unique marketing approach. So, we
are inverting the normal course of promotional campaigns and will
commence ours with the premiere of the film."
Finding Fanny is a film about five friends who go out
on a road trip in search of another friend Stefanie Fernandes
'Fanny'. This Homi Adajania film featuring Deepika
Padukone and Arjun Kapoor is made both in English and
Hindi to cater diverse needs.
Trade Analyst Taran Adarsh tweeted,
#FindingFanny premiere to be held 17 days before its release. Film releases on September 12.— taran adarsh (@taran_adarsh) July 28, 2014