Finding
Fanny
will
be
premiered
17
days
in
advance
due
to
the
massive
positive
response
that
garnered
for
it's
trailer.
The
unprecedented
move
was
taken
after
the
response
which
it
got
after
the
trailer
was
out.
It
will
be
out
on
August
25,
17
days
prior
to
to
it's
earlier
date.
Producer
Dinesh
Vijan
said,
"Premiering
a
film
two
weeks
before
its
release
has
never
been
done
before
in
Bollywood,
but
we
are
willing
to
stick
our
necks
out.
We
want
opinion
makers
and
regular
moviegoers
to
share
their
views.
Hope
this
strategy
generates
an
actively
interested
forum
for
Finding
Fanny."
Shikha
Kapur,
chief
marketing
officer
of
Fox
Star
Studios
says,
"A
story
this
strong
deserves
a
unique
marketing
approach.
So,
we
are
inverting
the
normal
course
of
promotional
campaigns
and
will
commence
ours
with
the
premiere
of
the
film."
Finding
Fanny
is
a
film
about
five
friends
who
go
out
on
a
road
trip
in
search
of
another
friend
Stefanie
Fernandes
'Fanny'.
This
Homi
Adajania
film
featuring
Deepika
Padukone
and
Arjun
Kapoor
is
made
both
in
English
and
Hindi
to
cater
diverse
needs.
Trade
Analyst
Taran
Adarsh
tweeted,
<blockquote
class="twitter-tweet
blockquote" lang="en"><p><a
href="https://twitter.com/hashtag/FindingFanny?src=hash">#FindingFanny</a>
premiere
to
be
held
17
days
before
its
release.
Film
releases
on
September
12.</p>—
taran
adarsh
(@taran_adarsh)
<a
href="https://twitter.com/taran_adarsh/statuses/493599601530634240">July
28,
2014</a></blockquote>
<script
async
src="//platform.twitter.com/widgets.js" charset="utf-8"></script>