The
team
of
Shahrukh
Khan-Deepika
Padukone
starrer
Happy
New
Year
kept
their
promise
by
releasing
the
first
look
of
the
film
on
January
1st.
The
film
by
Farah
Khan
is
scheduled
to
release
during
Diwali
this
year.
After
an
extremely
high
social
media
campaign,
the
first
look
of
Happy
New
Year
was
released
online
with
personalised
messages
for
the
fans
and
media.
The
poster
was
first
sent
to
all
fans
and
fan
clubs
on
the
social
media
sites
as
a
gratification
for
their
support.
Happy
New
Year
will
see
the
team
of
Farah
Khan-Shahrukh
Khan-Deepika
Padukone
reunite
after
the
2007
blockbuster
Om
Shanti
Om.
The
film
directed
by
Farah
Khan
and
produced
under
the
Ted
Chillies
Entertainment
Pvt
Ltd
banner
also
stars
Abhishek
Bachchan,
Boman
Irani,
Sonu
Sood
and
Vivaan
Shah
in
pivotal
roles.
Happy
New
Year
is
a
musical
heist
with
Vishal
and
Shekhar
having
composed
the
music
for
the
film.
A
huge
social
media
campaign
was
set
up
for
the
launch
of
the
first
poster
of
the
film
and
even
the
lead
actors
actively
participated
in
the
campaign.
The
film's
social
media
platforms
have
been
very
active
for
quite
some
time
now
and
their
first
topic
'wacky
wishes'
was
trending
on
Twitter.
If
only
the
first
look
could
create
such
sensation,
we
can
only
imagine
what
the
release
of
the
film
could
do!