The year started on a positive note with young guns bringing in the moolah, but overall, 2014 has so far turned out to be a disappointing one for the Bollywood box office, say trade gurus, pointing out at how only seven of the nearly 180 releases surpassed the Rs.100 crore ($16 million) mark in the Hindi film industry, which has grossed an estimated turnover of Rs.2,350 crore so far. Hope lies in Aamir Khan's much-awaited PK.
Whether it was Tiger Shroff's Heropanti, Sidharth
Malhotra's Ek Villain, Varun Dhawan's Main Tera
Hero, Alia Bhatt's Highway or Alia and Arjun
Kapoor-starrer 2 States - they set the stage for a decent
year in the first six to eight months, by not just recovering their
money, but also making profits.
But the "second half was a major disappointment and most of the
films didn't live up to expectations," Rajesh Thadani of Multimedia
"This year was very bad...so far," he added.
Terming 2014 an "average year", trade analyst Komal Nahta told,
"The start of 2014 was good, but towards the end there was a
downfall. November was the worst month for the film industry in the
last 15 to 20 years. All the films, including Happy
Ending, The Shaukeens and Kill Dil bombed."
Thadani estimated that instead of adding to the list of movies
making their way into the Rs.100 crore club, November's releases
contributed to a loss of Rs. 100 crore at the box office in the
"Nobody was expecting this kind of downfall as there were lots
of expectations with few films. Even Action Jackson has
not been up to the mark," he said.
Box office-wise, the sunshine in the gloomy year was brought by
seven films - Jai Ho (approximately Rs.110 crore),
Holiday: A Soldier Is Never Off Duty (Rs.110 crore), 2
States (Rs.105 crore), Kick (over Rs.200 crore), Bang Bang
(Rs.145 crore), Happy New Year (Rs.188 crore) and
Singham Returns (Rs.140 crore).
Two other films which inched close to minting Rs.100 crore were
Ek Villain (Rs.96 crore) and Humpty Sharma Ki
Dulhania (Rs.86 crore).
This is better than the five Rs.100 crore spinners of last year,
"but still we can't consider this as great business," said
His comment seems justified in the fact that these were high
budget films too.
Trade expert Vinod Mirani, "Raking in Rs.100 crore is not a
benchmark anymore in this industry. Besides, the films that have
crossed Rs.100 crore were made on a huge budget, so they have not
made any profit. They have merely recovered their money. In short,
it was certainly a bad year for the industry."
Hindi filmdom forms a major chunk of the globally popular Indian
film industry, estimated at a little over Rs.1,250 crore in 2013,
according to the FICCI-KPMG Indian Media and Entertainment Industry
Content-wise, some women-centric movies like Mardaani,
Queen, Mary Kom, Highway, Dedh Ishqiya and Revolver
Rani came to the fore, as did films like Citylights, Hawaa
Hawaai, Jal, Lakshmi and Haider, which found critical
"Few women-centric films have done well and that's certainly a
great change," Manoj Desai of Gaiety Galaxy told.
Adding to this Thadani said: "Despite being a purely
women-centric film, Highway garnered Rs.30 crore, Mary
Kom managed Rs.54 crore, Ragini MMS 2 made Rs.50
crore, Queen minted Rs.55 crore and Mardaani made
Rs.40 crore, which is not bad."
The year was okay for small and medium budget entertainers as
Shahid Kapoors-starrer Haider collected Rs.50 crore at the
box office, while Amole Gupte's directorial Hawaa Hawaai
and Hansal Mehta's Citylights made Rs.10 crore.
As Desai pointed out, the damage has been done for this year.
And now all eyes are stationed on PK, which brings
together the hit 3 Idiots trio of Aamir, director Rajkumar
Hirani and producer Vidhu Vinod Chopra. One wonders if it will
salvage the state of the Bollywood box office when it releases Dec
"I don't think one film is going to change the fate of the entire year, but still we are hopeful about PK," said Desai, while Nahta said: "There's a lot of buzz created about this film, and we are hopeful it will do well."