Dusky
beauty
Lisa
Haydon,
who
was
appreciated
for
her
work
in
'Queen',
has
been
roped
in
to
endorse
Myntra.com.
She
hopes
her
association
yields
more
customers
for
the
e-commerce
platform.
"I'm
looking
forward
to
endorsing
the
brand
now,
starting
with
their
latest
'Live
For
Likes'
campaign,
that
aims
at
bringing
alive
the
first
ever
virtual
engagement
game
for
shoppers," Lisa
said.
As
part
of
the
deal,
she
will
endorse
Myntra's
range
of
apparel
and
accessories,
and
she
will
be
part
of
Myntra's
marketing
campaign,
'Live
for
Likes',
an
initiative
to
engage
with
today's
social
media
savvy
generation
and
encourage
them
to
shop
on
the
website.
Lisa
will
start
by
being
the
face
of
a
dedicated
microsite
launched
to
pique
the
interest
of
online
shoppers,
and
bring
alive
the
brand's
philosophy
of
'Live
for
Likes'.
The
microsite,
which
will
go
live
later
this
week,
will
host
a
series
of
initiatives
including
a
virtual
game
that
will
feature
Lisa
as
the
main
character
and
will
also
showcase
some
stylish
looks
and
selections.
"It
is
a
highly
enthralling
game
and
I
am
sure
people
will
get
addicted
to
it
over
the
next
couple
of
weeks,"
Lisa
said.
The
sultry
beauty
has
been
roped
in
for
being
an
'ideal
blend
of
simplicity,
style
and
sophistication',
said
Vikas
Ahuja,
chief
marketing
officer,
Myntra.
Lisa
had
earlier
been
part
of
Myntra's
'Hottest
December
Ever' campaign,
which
comprised
of
a
peppy,
youthful
and
vivacious
TV
commercial
featuring
her.
The
e-commerce
platform
has
previously
collaborated
with
popular
celebrities
like
Ranveer
Singh
for
their
private
label
-
Roadster,
Hrithik
Roshan
for
the
exclusive
HRX
collection
and
Chitrangada
Singh
to
represent
the
company's
engaging
initiative,
Fashion
Icon
of
the
Month.