Dusky beauty Lisa Haydon, who was appreciated for her work in 'Queen', has been roped in to endorse Myntra.com. She hopes her association yields more customers for the e-commerce platform.
"I'm looking forward to endorsing the brand now, starting with
their latest 'Live For Likes' campaign, that aims at bringing alive
the first ever virtual engagement game for shoppers," Lisa
As part of the deal, she will endorse Myntra's range of apparel
and accessories, and she will be part of Myntra's marketing
campaign, 'Live for Likes', an initiative to engage with today's
social media savvy generation and encourage them to shop on the
Lisa will start by being the face of a dedicated microsite
launched to pique the interest of online shoppers, and bring alive
the brand's philosophy of 'Live for Likes'. The microsite, which
will go live later this week, will host a series of initiatives
including a virtual game that will feature Lisa as the main
character and will also showcase some stylish looks and
"It is a highly enthralling game and I am sure people will get
addicted to it over the next couple of weeks," Lisa said.
The sultry beauty has been roped in for being an 'ideal blend of
simplicity, style and sophistication', said Vikas Ahuja, chief
marketing officer, Myntra. Lisa had earlier been part of Myntra's
'Hottest December Ever' campaign, which comprised of a peppy,
youthful and vivacious TV commercial featuring her.
The e-commerce platform has previously collaborated with popular celebrities like Ranveer Singh for their private label - Roadster, Hrithik Roshan for the exclusive HRX collection and Chitrangada Singh to represent the company's engaging initiative, Fashion Icon of the Month.