Bollywood
Heartthrob
Ranveer
Singh
has
signed
up
Myntra.com,
India's
leading
fashion
and
lifestyle
e-commerce
platform.
Ranveer
will
endorse
the
most
contemporary
Jeanswear
brand
from
Myntra.com
-
Roadster
that
demonstrates
both
style
and
performance.
This
association
further
marks
the
company's
focus
on
establishing
itself
as
the
fashion
brand
for
young
India.
Roadster
is
Myntra's
flagship
in-house
brand
which
has
become
one
of
the
top
selling
brands
on
Myntra.com
within
a
short
span
of
15
months.
Speaking
on
the
association,
Vikas
Ahuja,
Chief
Marketing
Officer,
Myntra
said,
" Signing
on
Ranveer
Singh
is
a
sturdy
step
towards
the
evolution
of
the
Roadster
brand,
which
we
intend
to
take
to
another
level.
Ranveer's
power-packed
and
unconventional
persona
makes
him
the
ideal
choice
for
Roadster."
'Gunday'
actor
Ranveer
Singh
said,
"I
have
always
been
very
selective
when
it
comes
to
brand
associations
because
I
believe
that
who
you
associate
with
says
a
lot
about
you.
Roadster
is
a
brand
I
took
a
liking
to
instantly,
the
clothes
are
wonderful
and
are
more
than
real
value
for
the
price
point
they
are
pitched.
Most
importantly
however,
I
subscribe
to
its
philosophy
of
not
being
bound
to
any
societal
norms
and
I'm
really
looking
forward
to
doing
some
great
work
with
Roadster
as
we
continue
ahead
on
the
journey."