Bollywood Heartthrob Ranveer Singh has signed up Myntra.com, India's leading fashion and lifestyle e-commerce platform. Ranveer will endorse the most contemporary Jeanswear brand from Myntra.com - Roadster that demonstrates both style and performance. This association further marks the company's focus on establishing itself as the fashion brand for young India.
Roadster is Myntra's flagship in-house brand which has become
one of the top selling brands on Myntra.com within a short span of
Speaking on the association, Vikas Ahuja, Chief Marketing
Officer, Myntra said, " Signing on Ranveer Singh is a sturdy step
towards the evolution of the Roadster brand, which we intend to
take to another level. Ranveer's power-packed and unconventional
persona makes him the ideal choice for Roadster."
'Gunday' actor Ranveer Singh said, "I have
always been very selective when it comes to brand associations
because I believe that who you associate with says a lot about you.
Roadster is a brand I took a liking to instantly, the clothes are
wonderful and are more than real value for the price point they are
pitched. Most importantly however, I subscribe to its philosophy of
not being bound to any societal norms and I'm really looking
forward to doing some great work with Roadster as we continue ahead
on the journey."