Ranveer
Singh,
who
has
done
bold
scenes
in
movies
like
Goliyon
Ki
Rasleela
Ram-Leela
and
Band
Baaja
Baaraat,
is
now
asking
people
to
do
the
Rex
-
a
unique
dance
move
-
and
urges
the
youth
to
"talk
more
openly
about
safe
sex
by
normalising
the
conversation".
Ranveer,
who
has
been
signed
as
brand
ambassador
by
Durex,
the
global
leader
in
sexual
well
being,
is
seen
in
a
new
consumer
campaign
launched
Wednesday.
Durex
together
with
Ranveer
and
a
team
of
choreographers
has
developed
a
dance
move
called
'Rex'
-
a
physical
expression
of
joy
and
ecstasy
experienced
after
a
wonderful
sexual
experience
has
moved
them.
Watch
the
video
here
Karan
Kapadia
(director),
Bosco-Caesar
(choreographers),
Ravi
Varman
(cinematographer)
and
Mikey
McCleary
(music)
teamed
up
to
create
the
peppy
video.
Ranveer,
on
the
other
hand,
wrote
and
rapped
the
lyrics
of
the
soundtrack.
"The
Rex
is
a
dance
move
that
signifies
the
celebration
of
great
sex!
When
you
have
had
great
sex
and
you
want
to
celebrate
the
divine
experience
that
has
moved
you,
then
you
do
the
Rex," Ranveer
said
in
a
statement.
"I
believe
intimacy
is
never
just
physical,
but
emotional
too.
I'd
like
very
much
for
the
youth
of
the
nation
to
talk
more
openly
about
safe
sex
by
normalising
the
conversation.
It
was
great
fun
shooting
with
such
a
talented
team
of
professionals,"
he
added.