Shahrukh Khan's production banner Red Chillies Entertainments Pvt Ltd., which is reportedly targeting a 25 percent annual business growth, is set to roll out four to five films and the Bollywood superstar says he won't act in them.
"We want to make four-five films without me. As a producer I
would like to concentrate on the films and visual effects," Shahrukh told IANS in an interview.
Red Chillies Entertainments Pvt Ltd. turned 12 this year.
Shahrukh said the company would also make a couple of films with
him in the lead.
"We will make a couple with me and some with other actors. The
office is working towards that. The office is concentrating on
filmmaking because that is our forte," he said.
In 12 years, Red Chillies has made 12 films, including
forthcoming heist drama Happy New Year (HNY) as
well as last year's blockbuster Chennai Express The
company broke even in 2012.
The entire bouquet has a mix of hits like Student of the
Year, My Name Is Khan, Om Shanti Om, Main Hoon Na and Chalte Chalte and misses
Ra.One, Billu, Paheli, Asoka,
and Phir Bhi Dil Hai Hindustani.
Talking about the multiple films in the pipeline, Shahrukh said,
"We have a whole creative department, which is planning two-three
films - some small, some medium. A couple of them with me like
'Raees' is with me, Rohit Shetty's film is with
Raees is being co-produced with Excel
"If we can put three films on the floor, it would be nicer. it
is important they should stop making just my film. They should make
more films. In the last 12-13 years that we have run the company,
we are sort of ready to do it."
The output would be a mixed fair, said King Khan. "It's a mix.
We have some directors who have already worked with us. We have
some new directors.
"Actors are being cast according to the directors," he
Asked about expansion plans, he said, "Not exactly. Some of us
have learned filmmaking as producers and I think they need to find
their own space."
For instance, Karuna Badwal or Kareem Morani (producers at Red
Chillies Entertainment), have ideas, which they should
"Over 12 years when you have collected a set of creative people,
producers, you need to give wings to them. And I think we are in a
position now and hopefully, with 'Happy New Year'
releasing, and if it does well, we will be in a position where we
can try out different things," said Shahrukh.
"Karuna has produced HNY, but this is not the kind of
films she wants to make, she wants to make different ones. Kareem
wants to make different ones. Manish wants to make different ones.
We've enough in-house producers who would like to make films and I
may not be able to participate in them."
He also feels that as producers they have grown over the years
in terms of technology, presentation, and marketing of the films.
HNY will reflect that as it has some "amazing stuff", he
"Whether it is visual effect or technology that we have used in
the sequences and fights, I think it has not been used before,"
"What we learn in the last film, we try to make it perfect in
the next film. So what we learned in 'Ra.One' and
'Chennai Express', we have tried to make it perfect in
'HNY' and it will show results in one of the shots and it
is as good as any international film can show you. That's for me as
a producer a biggest high, not the film, money or business.
"For me it is, 'Can I create something that Indian cinema is
wanting to see... in terms of technology?"
He believes a film's fate cannot be controlled, "but technology
is what we can control as producers."
"I feel that the quality part of filmmaking, which we can
control, should be of the highest order. We at Red Chillies are
very clear about one thing: whatever aspect of technology we are
offered, we are going to use it to the best advantage," said SRK
whose redchillies.vfx has done over 25 projects so far.
According to reports, film production and VFX are the two most
important businesses of Red Chillies, together constituting almost
70 percent of its revenues.
The actor believes in recognising new talents and giving them
wings. "I have always believed if you can't recognise talent, you
are not talented yourself. So I feel I have the capacity to be able
to recognise new things and take a chance," he said.
Shahrukh said he may be the face of his company but "it's a
"What makes me proud is when the Red Chilles team does something
and somebody else follows it. I m like wow, we created something
new to be followed. And that's gives me high.
"It's Red Chillies philosophy: please do new things."
Shahrukh said his mantra in life is not to worry about the success and failure ratio. And one should keep making efforts because "once you have succeeded, you have to reinvent it."