Sajid
Nadiadwala
is
a
very
happy
man
with
Imtiaz
Ali's
Highway
turning
out
to
be
a
super
hit
and
profitable
for
all
stakeholders.
The
Alia
Bhatt-Randeep
Hooda
starrer,
presented
by
Sajid
was
made
at
a
cost
of
Rs
18.25
crores
(including
P&A).
The
movie
has
already
clocked
more
than
Rs
27
crores
at
the
Indian
box
office
and
and
is
still
running
successfully
across
theatres.
What
is
even
more
incredible
is
that
the
film
has
garnered
this
collection
from
just
800
screens
where
it
was
released.
That
apart,
the
film
had
made
Rs
15.5
crores
revenue
even
before
release
and
the
international
theatrical
collection
is
more
than
Rs
8
crores
till
date
and
still
counting,
making
the
total
revenue
pie
more
than
50
crores.
Says
Sajid:
"It
was
both
an
honour
and
a
challenge
when
Imtiaz
entrusted
me
with
the
big
responsibility
of
Highway's
release.
We
worked
with
our
distribution
partners
at
UTV
to
give
the
film
an
appropriate
release
across
800
screens
with
carefully
selected
cities
and
cinemas
across
the
country." The
film,
with
Anil
Mehta's
unmatched
cinematography
and
A.R.
Rahman's
unforgettable
music,
has
created
a
very
strong
word
of
mouth
wave
in
the
audience
all
over.
"Highway
was
always
a
profitable
film,
made
and
marketed
at
a
tight
cost
but
what
was
really
heartwarming
was
the
way
the
audiences
warmed
up
to
the
movie," adds
Sajid.
"We
not
just
made
a
super
hit
film
but
a
much
loved
one
which
will
be
seen
and
remembered
with
much
fondness
for
years
to
come."
Says
Imtiaz
Ali,
"Happy
that
the
film
has
reached
the
audience.
We
are
moved
by
the
response
and
very
thankful.
This
experience
has
taught
us
many
new
things."