It looks like everything has gone wrong with Jai Ho! From the low promotional strategies to Salman's infamous Narendra Modi visit, everything worked against the film. In fact, this was one of the movies Salman had a lot of faith in it and he even went on record saying he loved the film.
But Jai Ho ended up even lower than his recent hit films such as Ek Tha Tiger, Dabangg 2 and Body Guard. Now, it is proven that the film was leaked in internet through various unknown sources based in Dubai. The entire movie which has a length of 2hr and 17 min is uploaded to Youtube by a random user, that too within a few days since its theatrical release.
The first pirated print was out on January 24 and was uploaded on 28th of the same month in YouTube from Dubai. The video had 1,08,151 views when it is removed from YouTube by the site authorities on Saturday. Then somebody has put up a better print of the film the next day itself.
The pirated versions were heavily circulating in the next few days that it affected the box office collections very badly. Salman camp keeps mum about the incident but is seriously distressed over the incident and thinks this is the major reason behind film's average performance in the box office.
Industry analysts opine that Jai Ho may have lost almost 10-12 crores within four days if 1 lakh people happened to watch the pirated version. Theatre owners are seriously upset about it but YouTube officials remained unavailable for the comment. The pirated versions of Bollywood films were uploaded in YouTube in the past too but Jai Ho seems to be the quickest pirated version so far.
Trade Analyst, Taran Adarsh says, " Piracy should be fought back by the industry and the government. These days, a movie releases worldwide and it is difficult to keep a track from where an incident of piracy can occur. The video should be removed instantly, as crores are at stake".