Bollywood
actor
Ranveer
Singh,
who
emerged
as
a
sex
icon
with
his
bold
condom
ad
campaign
"Do
the
Rex",
says
sex
is
natural
and
it's
time
to
bring
it
out
of
the
bedroom.
"Sex
is
a
beautiful
and
perfectly
natural
phenomenon.
Everyone
does
it
and
by
no
means
is
it
a
bad
or
evil
thing.
So,
there's
really
no
reason
to
be
cagey
about
it," he
said.
"The
facilitation
of
an
open
and
healthy
discussion
about
sex
amongst
young
people
is
important
to
combat
the
repressed
status
of
sex
in
India,"
Ranveer
said
in
a
statement.
Meanwhile
Ranveer
feels
it's
the
ignorance
towards
the
issue
that
is
cropping
up
problems
amongst
youngsters
and
says
it's
silly
that
we
still
shy
away
from
talking
about
how
we
came
into
existence.
"The
attitude
towards
sex
in
India
is
one
such
matter
that
needs
to
be
brought
to
the
fore
and
addressed.
The
trivialisation
of
sex
in
the
country
is
rampant.
People
discreetly
make
jokes
about
it
all
the
time
but
when
the
time
comes
to
talk
about
it
openly
they
don't.
As
such,
the
hypocrisy
surrounding
sex
in
India
is
widespread.
For
a
large
section
of
the
people
it's
still
treated
as
a
taboo
subject,"
he
said.
The
actor,
who
has
done
bold
scenes
in
movies
like
Goliyon
Ki
Rasleela
Ram-Leela
and
Band
Baaja
Baaraat,
has
collaborated
with
MTV
and
Durex,
a
condom
selling
brand,
to
create
a
web
show
called
"Durex
MTV
Rex
Talk"
to
promote
sex-awareness
among
youngsters.
The
show
will
go
live
Monday,
on
the
occasion
of
World
AIDS
Day.
The
actor
has
also
shot
a
video,
released
Sunday,
with
a
message
'Let's
talk
about
sex' to
promote
the
message.
Meanwhile,
after
Kill
Dil
failure,
the
actor
is
looking
forward
to
Bajirao
Mastani.
Watch
the
video
here...