The trailer will be launched in Sahara Star Hotel in Mumbai with
the entire star cast of the film including Deepika Padukone,
Shahrukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan
Shah will be present along with the director Farah Kahn, music
director duo Vishal-Shekhar.
However, Red Chillies Entertainments Pvt Ltd is known for
its digital and marketing innovations and this time as well they
have come up with a unique concept for the mobile phone and tablet
users for their Diwali release, Happy New Year.
For the first time an Indian film will send its trailer via
WhatsApp to the users of the application. Simply give a missed call
or drop in a WhatsApp message at +91 9819020202 to get the
HNY trailer on your mobile.
If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.