Shahrukh
Khan
has
made
sure
that
he
will
go
to
any
new
level
when
it
comes
to
marketing.
The
upcoming
Diwali
release
Happy
New
Year
trailer
will
be
out
for
everyone
to
see
on
August
14.
The
trailer
will
be
launched
in
Sahara
Star
Hotel
in
Mumbai
with
the
entire
star
cast
of
the
film
including
Deepika
Padukone,
Shahrukh
Khan,
Abhishek
Bachchan,
Sonu
Sood,
Boman
Irani,
Vivaan
Shah
will
be
present
along
with
the
director
Farah
Kahn,
music
director
duo
Vishal-Shekhar.
However,
Red
Chillies
Entertainments
Pvt
Ltd
is
known
for
its
digital
and
marketing
innovations
and
this
time
as
well
they
have
come
up
with
a
unique
concept
for
the
mobile
phone
and
tablet
users
for
their
Diwali
release,
Happy
New
Year.
For
the
first
time
an
Indian
film
will
send
its
trailer
via
WhatsApp
to
the
users
of
the
application.
Simply
give
a
missed
call
or
drop
in
a
WhatsApp
message
at
+91
9819020202
to
get
the
HNY
trailer
on
your
mobile.