The trailer will be launched in Sahara Star Hotel in Mumbai with the entire star cast of the film including Deepika Padukone, Shahrukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah will be present along with the director Farah Kahn, music director duo Vishal-Shekhar.
However, Red Chillies Entertainments Pvt Ltd is known for its digital and marketing innovations and this time as well they have come up with a unique concept for the mobile phone and tablet users for their Diwali release, Happy New Year.
For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY trailer on your mobile.
If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.